1. Supermarkets: More than just Food Retailing
UK, November 2012

2. Sector Size and Forecast
Grocers sector sales (incl. VAT), f
Source: National Statistics/Mintel

3. Channels of Distribution
Distribution of consumer spending on food, beverages and tobacco, 2010 & 2011
* Tesco, J. Sainsbury, Asda, Wm Morrison, and Waitrose supermarkets, excluding their convenience/online revenues.
** Includes Co-operative Food, Iceland, and M&S Food, as well as the convenience operations of the major grocers such as Tesco.
*** Including markets.
Source: Mintel

4. Sector Sales Mix Composition of grocers sector sales, 2011
Source: Mintel

5. The Retailers: Market Shares
Leading ten grocers’ shares of grocers’ sector sales, 2010 and 2011
* Based on revenues adjusted to deduct “non-retail” revenues – mainly automotive fuel.
Source: Companies/Mintel

6. The Consumer: Where They Shop
Usage of the main grocers for consumers’ main weekly shop,
Base: – 2,002 adults aged 15+; 2009 – 1,498 aged 16+; ,996 adults aged 15+; 2011 – 1,495 adults aged 15+; 2012 – 3,031 adults aged 16+
Source: Ipsos MORI/Mintel

7. The Consumer: Purchases of Non-Foods
Non-food items bought from a grocery store in the last 12 months, September 2012
Source: Ipsos MORI/Mintel
Base: 1,504 adults aged 16+

8. The Consumer: Attitudes to Buying Non-Foods
Attitudes to buying non-foods in the supermarket used for the main shop, September 2012
*in the last 6 months
**ie from a supermarket other than the one used for the main shop
Source: Ipsos MORI/Mintel
Base: 1,224 adults aged 16+ who have bought non-food products from a supermarket in the past six months

9. The Consumer: Purchases of Services
Services bought or would consider buying from a supermarket, September 2012
Source: Ipsos MORI/Mintel
Base: 1,504 adults aged 16+

10. Brand Research: Trust and Differentiation
Attitudes towards and usage of brands in the food retail sector, August 2012
Bubble size represents usage (% ever used)
Source: GMI/Mintel
Base: internet users aged 16+ who have heard of the brand and expressed a view

11. Brand Research: Attitudes
Attitudes by food retail brand, August 2012
The more significant an attribute is as part of a brand’s image, the nearer it will be to that attribute.
Source: GMI/Mintel
Base: internet users aged 16+ who have heard of the brand and expressed a view

12. Brand Research: Personality
Brand personality by food retail brand, August 2012
The more significant an attribute is as part of a brand’s image, the nearer it will be to that attribute.
Source: GMI/Mintel
Base: internet users aged 16+ who have heard of the brand and expressed a view

14. Director of Retail Research
Richard Perks
Director of Retail Research
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