1. The Emergency Planning Society
Towards a brand positioning

2. Conclusions from the analysis
We must stop getting lost in our own rhetoric
We are a membership service organisation
98% of our income is from membership fees
We have limited market scale/scope for membership increases given organisational cut backs
Income growth opportunities are also limited:
Increase membership charges and/or
Sell access to members (eg advertising or sponsorship)
We must concentrate on developing real member benefits

3. Conclusions continued..
The participation of our members is key
Review our core purpose to rediscover our vocation
Public Safety
Professional development
Ie VOCATIONAL EXCELLENCE,.. Supported by education, research and the sharing of best practice
The role of the branches and their Chairman is key:
Most members are located and experience EPS in the branches
We must increase the importance of the chairman in the structure
They are our recruiting sergeants

4. Conclusions continued…
Don’t forget the public stupid! Protecting them is what we do.
It’s ‘professional development’ not CPD (We’re not an award granting body although we do award Membership and Fellowship)
Charity – decide yes/no for ourselves
ICPEM is merely a side issue
There is a key difference between the elected status of the branch chairmen and the self managed special interest group chairmen. We must reflect this in the structure

5. Towards an essence (Developing the Positioning Initially)
Ongoing management
of the brand
Essence
Values
Personality
Benefits
Features
Andrew Marsden Consulting Ltd (C)

6. The EPS brand essence ...a mindset and a member promise! We exist to…
Facilitating
Societal
resilience
...a mindset and a member promise!
We exist to…
Values
Integrity
Quality
Accountability
Respect
We behave with…
Personality
professional, welcoming, pragmatic, interested,
helpful, knowledgeable, open
We are…
Benefits
(Members, staff, external stakeholders)
Features/Attributes
Andrew Marsden Consulting Ltd (C)

7. Articulation of our new values
Quality
We believe that by continuously striving to deliver the highest quality service to our members we will ensure our Society is always the most relevant in the field.
Respect
We are an organisation of volunteers who represent our profession. Because we rely on one another to deliver, we believe in treating all in a fair, proper and respectful manner.

8. Values continued... Accountability
We recognise that our efforts on behalf of our members are funded by them so we always endeavour to be accountable for the time and resource we invest on their behalf
Integrity
Above all we believe it is critical that we act
with integrity in all we do

9. If you join us you will benefit from…
Professional status and recognition
Post nominals
Professional Development
Sharing best practice
Networking with like minded peers
Conferences, seminars, webinars, EPC discounts, the magazine etc
Access to the EPS local branch network and their programmes
A representative professional ‘voice’
Access to a Code of Practice Framework

10. The Emergency Planning Society
…facilitating societal resilience