1. Advocacy 101 Rachel E. Beaulieu
Greenville, North Carolina
April 25, 2018

2. Advocacy 101: Making New Friends & Keeping Them
Businesses
Community Leaders
Elected Officials
Local Government

3. Forum’s 2018 Top Ten Education Issues

4. AfterSchoolAlliance.org

6. Advocacy 101 Why advocate? What does advocacy look like?
For what do I need to advocate?
To whom do I advocate?
How do I advocate?

7. For what do you advocate?
Identify the needs of your organization
Funds
Participation
Increased enrollment
Volunteers
Parent engagement
Partnerships
Other means of support

8. To whom do you advocate? Stakeholder Wheel
Stakeholders in your community
Local businesses
Local school system & superintendent
Local School Board Members
Local PTAs
County Commissioners
Local Social Services & Health Departments
State Legislators
United Way,
Stakeholder Wheel

9. How do you advocate? Toot Your Own Horn - And Get Comfortable With It!
Know specifically what you want to advocate for
Resource mapping
Boil down the goals you want to achieve
Focus your message on your goals
Tell a story
Why does your organization matter?
What are some examples of people who benefit from your organization?
Practice your elevator speech

10. Free Money Grant Opportunities Afterschool Alliance Website
Check NCCAP for new grant opportunities
Subscribe to After School Observer for new grant opportunities
North Carolina Department of Instruction
21st Century Community Learning Centers
After-School Quality Improvement Grant
Afterschool Alliance Website
Golden LEAF
Partnerships
Local Universities
Community Colleges
Local businesses, hospitals & more

11. Free Resources Public School Forum Friday Report Road Map of Need
Top Ten Education Issues
EdNC
NC Child
NC Department of Public Instruction
NC Department of Health and Human Services

13. Social Media Does your program have a website?
Helps you reach out to different audiences
Important for people to be able to identify you
Messaging on social media platform = Advocacy