1. Michael Ball & Alfie Boe
Universal Music
The challenge
Universal Music needed to grab some last minute sales of Michael Ball and Alfie Boe’s album ‘Together Again’ in order to reach the #1 spot in the UK album charts.
What we did
Thanks to our dynamic digital malls network, creative was loaded onto our mall screens in close proximity to HMV malls on the same day just before the charts closed.
The results
Together Again clinched the #1 UK album spot by 35 copies!
Environment: Shopping Malls
Media: Digital
Campaign: National