1. College of Arts & Humanities 2012 – 2013 Presented by
Development Strategy
College of Arts & Humanities
2012 – 2013
Presented by
Randy McKey Sr. Director of Development
Laura Pooser
Director of Development

2. TALKING POINTS
Campaign 2013 – 2018 Priorities
2013 Annual Fundraising Goals
Prospect pool
Where do they live
By year of graduation
By Wealth screening
Other Development Chores

3. Performing Arts Center $65,000,000
CAMPAIGN PRIORITIES
Performing Arts Center $65,000,000
Phase II – capital
School of Visual Arts & Design $30,000,000
Program support, scholarships, capital expansion
Capital - $25M; endowment - $5M
Center for Public History $31,000,000
Program support and capital expansion
Endowment - $25M; capital - $6M
Confucius Institute $ 4,000,000
Chinese language & culture through student travel abroad
Endowment - $4M

4. ANNUAL GOALS
Unit Fundraising Goal $2,696,441
Individual Goals
R. McKey $1,062,000
L. Pooser $1,030,500
Ass’t DOD $ ,941

5. ANNUAL METRICS
McKey Pooser Ass’t DOD
Personal Visits
Qualified Prospects
Proposal Goal
Portfolio Goal
Weekly Metrics – 35 Usable Weeks
Personal Visits

6. Individual Philanthropy Alumni Friends Corporate Philanthropy
WHO WE SOLICIT
Individual Philanthropy
Alumni
Friends
Corporate Philanthropy
Foundations
Private, Individual & Family Trusts

7. Sort alumni base by year of graduation
HOW WE PRIORITIZE
Sort alumni base by year of graduation
1970’s
1980’s
1990’s
Sort by wealth rating
Sort by number of gifts
Group by location

8. 90% or 10,693 of CAH’s Alumni Live in Florida
in the 9 county
region

9. CAH Alumni Prospects by Graduation Year
70’s – 1,292 alumni
80’s – 1,438 alumni
90’s – 2,822
– 6,407 alumni
Total Alumni prospect pool 11, 959

10. 1970’s Alumni By GG&A 1
($250, ,999) 4
($100, ,000)
402
($25,000-99,000)
478
($10,000-99,000)
407 prospects

11. 1980’s Alumni By GG&A 2
($250, ,999) 1
($100, ,000)
196
($25,000-99,000)
657
($10,000-99,000)
199 Prospects

12. OTHER DEVELOPMENT RESPONSIBILITIES
Scholarship Stewardship
Fundraising Events
Dean’s Executive Council
Keep CAH goals top of mind with
Foundation Executive Leadership

13. THANK YOU.
QUESTIONS?