1. Bellwork: Ethos/Logos/Pathos?
A child is shown covered in bug bites after using an inferior bug spray.
LeBron James endorses Nike.
Sprite Zero is 100% sugar-free.
A 32-oz. bottle of Tide holds enough to wash 32 loads.
A commercial shows an image of a happy couple riding in a Corvette.
Cardiologists recommend Ecotrin more than any other brand of aspirin.
Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
Miley Cyrus appears in Oreo advertisements.
People who need more energy drink Red Bull Energy Drink.

2. TPS: Ethos, Logos, Pathos in Commercials
Share with your partner the commercial you watched yesterday and how it effectively persuaded you using rhetorical appeals (ethos, logos, pathos).

3. Audience Awareness Advertisers know how to: Target Audience Groups
target their audiences
use appropriate persuasive technique
Target Audience Groups
Age range
Gender
Ethnicity

4. Target Audience?

5. Target Audience?

6. Target Audience?

7. Target Audience?