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About us… Cut The Crap! Starring BOGUS! /ˈbəʊɡəs/

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Presentation on theme: "About us… Cut The Crap! Starring BOGUS! /ˈbəʊɡəs/"— Presentation transcript:

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2 About us… Cut The Crap! Starring BOGUS! /ˈbəʊɡəs/
The Human TRUTH Machine

3 Problems Problems - False dominates true
- False dominates true - Social media platforms undermine democracy - It is the humans stupid! Need - Redesign our social media information system to reduce the spread of fake news (and address underlying human pathologies) How can we create a news ecosystem that values and promotes the truth?

4 Solution Policy, social media platforms should be regulated in the same way as any other conventional media. Policies should promote social media self-regulation and fact checking, with the aim to increase true speech and decrease false speech Search Engines, should optimize the googleability of “true” online content and its sources, thus boosting more trusted info at the expense of less trusted info But what is true? Can algorithms tell the truth? Entering BOGUS!

5 Product/Service    Fact Checking, develop and operate a filter that combines feedback from all fact-check entities like Snopes and others in one tool that: flags content as likely to be true/false/neutral provides fact check info and statistics on a news item Human Truth Machine, engage users in rating content as true/false/neutral, in particular before they engage in the act of sharing, retweeting…which flag-sign transfers to the shared content, identifying themselves as disseminators of truth or lies Trusted Trademark, create a trusted trademark (the green exclamation mark) that content producers and distributors want to get and fear to lose (the red exclamation mark)

6 BOGUS rating

7 Fact? Check yourself!

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9 THANK YOU!

10 Cut The Crap Team

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