1. Reporting
Dan Szymczak – Director or Technology

2. What we will cover Levels of reporting Current tools
Upcoming reporting interface : Visual & Data reports
Google Analytics + Page Builder
Idea share
Questions

3. Levels of reporting
Individual constituent record manage supporters + gadgets
Single page donations / petitions / data captures /
Groups of pages (aggregate)
Account levels

4. Better Reporting Tracking Attributes Profiles Good data practices
Assigning the appropriate page types

5. Tracking
added to the end of URLS, tracking parameters allow ROI measurement and information on marketing channels

6. Attributes
an 'attribute' is a tag that you assign to a page, in order to associate it to other similar pages
then can be used to query and report of supporters who took part in pages, with particular attributes

7. Profiles
the 'profiles' feature isused to build segments of supporters based on behavioral and / or constituent data

8. Into the software

9. Questions