1. © JICMAIL

2. Case study: Farm Foods 3 PERSON HOUSEHOLD Received
Creative provided by Ebiquity
Case study: Farm Foods
3 PERSON
HOUSEHOLD
Female
Household
Co-ordinator
25 -34
Male
25-34
Child
0-16
Received
Sector
Format
Content
Reach
Frequency
Commercial actions
Farm Foods door drop
Supermarket or Grocery Store
Vouchers / coupons
Special offers or discounts
2 people in the household 6 2
Grocery
Average reach = 1.1
Average frequency = 3.1
Source: JICMAIL Q2&Q3, Kantar TNS, 2017

3. This Farm Foods leaflet arrived in the home and was read/looked/glanced at by the household co-ordinator who happens to be the female in the household. Over the course of 18 days it is re-read, discussed twice and put in the usual place by her and aside to read later by him. On the 20th June the item is recycled. But over the course of 18 days it has 5 physical interactions and 2 commercial actions which are speaking to someone else about it twice. The commercial actions are not taken as a proxy that the person had the pack in their presence at the time so isn’t included in our frequency metrics.
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 22 23
Item arrived
Read
Read
Spoke to
someone
Put in
usual place
Item live for 18days
Threw away
or recycled
Spoke to
someone
Put aside 3
Source: JICMAIL Q2&Q3, Kantar TNS, 2017