1. Ch 8: Prejudice
Part 2: Oct. 17, 2012

2. What causes prejudice? Social, Cognitive, & Cultural factors…
1) Social Factors:
A) Optimal distinctiveness
What is the motivation here?

3. B) Intergroup conflict –
Sherif’s “Robber’s Cave” experiment – 2 groups of boys randomly divided into groups
Effect of competition?
What solutions failed in Robber’s Cave?
Which solution worked best?

4. What causes prejudice? (cont.)
2) Cognitive factors –
A) Categorization – importance of heuristics
i) Outgroup homogeneity effect – what is it?
Why does it happen? 1) 2)

5. B) Illusory correlations – cognitive error
Stereotyped groups & stereotypic behaviors
C) Attributions –explanations for behaviors
What is the Ultimate Attribution Error?

6. D) Subtyping – reinforcement of existing stereotype
How does it work?
E) Confirmation Bias:
Stone’s (1997) experiment –“Mark Flick” audio tape
What was the experiment?
How were evaluations consistent with racial stereotypes?