1. During the show 2 people at the booth
Procedure for capturing leads – iPad, scanner, notebook, etc. – know the custom
Follow up during the show
Video
Network with other exhibitors
Meet with Organizers
Identify Influencers
Go to sessions
Leave time to establish impromptu meetings
Training and hands on demonstrations
Be ready to take payment
Awards
Demos/Training/speaking opportunities

2. Booth etiquette Look approachable and be mindful of body language
Be enthusiastic, confident and polite
Limit conversations with colleagues and neighboring booths
Turn off cell phones!!!!!
Dress for your industry, but wear comfortable shoes (or bring extras and change)
Take breaks to eat and stay hydrated
Avoid garlic and spicy foods, and heavy perfumes/colognes

3. After the show Personal Notes Email follow ups, set time delays
Phone calls
Online marketing techniques
Integrate into database and current marketing and branding
Evaluate what the model is for success in that country or region for sustained sales – distributors, online, government sales, etc.