1. Rules of Design

2. Basic Rules of Thumb Use a font that is easy to read
Make important stuff LARGER than unimportant stuff
Make your design fun and enjoyable to look at

3. 4 Principles of Design

4. Contrast
Contrast - If using two varieties of the same element (ex. 2 different fonts), Choose elements that are VERY different. Avoid choosing similar elements.

5. Contrast

6. Practice Contrast

7. Repetition
Repetition – Repeat visual elements throughout. For example, if you use a skinny line for accent in one place, use it throughout the document to tie your design together.

8. Repetition

9. Practice Repetition

10. Alignment
Always think about where you are placing all elements in relation to others.

11. Alignment

12. Practice Alignment

13. Proximity
Items related to each other should be close to each other.

14. Proximity

15. Practice Proximity