1. Measure v survey
January 7, 2019

2. Measure V Defined
The City is committed to an ongoing transparent and public process with Measure V and how the funds are spent. Included in language of this measure is the obligation for the City of Healdsburg to survey our citizens on how these funds should be spent in the areas of priority.
Measure V is a ½ cent sales tax used to fund vital city services and programs. 100% of the revenue is spent locally for the benefit of Healdsburg residents. Funding priorities include:
Public Safety
Street Maintenance and Repair
Economic Development
Maintenance of City Facilities

3. Measure V Outreach Campaign
January 14: Launch Measure V Survey Campaign
Electronic
Mailed
City Website
CityScape in Healdsburg Tribune
Chamber of Commerce notice
Link provided by Social Media networks (NextDoor and Facebook)
E-Notifier with link to electronic survey
February 7: Measure V Survey Deadline
February 19: Present Measure V Survey Results and receive Community Input on Funding Priorities

4. Proposed Measure V Survey
Please indicate the areas you would like to see funded and the percentage of funds you would designate for each. Your total should equal 100%. If an item is not important to you, please leave it blank. Use “Other” to write in your own suggestions:
PUBLIC SAFETY (Police and Fire): %
The City's Police and Fire Department staffing levels are currently at the appropriate level for minimum staffing for our City. Funding for public safety could be used for the following purposes: public safety personnel, updated public safety equipment, public safety facility improvements, and/or the public safety reserve fund.
STREETS MAINTENANCE AND REPAIR: %
Funding for Streets Maintenance & Repair could be used for the following purposes: repairing sidewalks, reconstructing commercial/high-use streets, and/or reconstructing neighborhood streets.
ECONOMIC DEVELOPMENT PROGRAMS: %
Funding for Economic Development Programs could be used for the following purposes: developing and implementing incentives to retain and recruit businesses to Healdsburg, infrastructure improvements to support business retention and development, and/or supporting the Healdsburg Chamber of Commerce.
CITY FACILITIES: % A recent facility condition assessment found that most city buildings have deficiencies that will need to be addressed immediately or within the next 5 years. The funding of city facilities provides funding for repairs and maintenance, such as replacing a roof, air conditioning and heating, plumbing and lighting. MISCELLANEOUS: ____% Increase General Fund Reserves _____% Balance General Fund Budget _____% Community Grant Program _____% Other: _______________________

5. Prior Year Survey Results
Public Safety
18%
13%
16%
19%
Streets Maintenance
46%
42%
40%
41%
39%
Economic Development
11% 5% 9% 6%
City Facilities
14%
12%
General Fund Reserves/Balanced Budget 8%
Community Grant Program 1% 0% 3% 2%
Housing
10%
Other 4%
100%

6. Measure V – Report Card Mailed out in late December/early January to all businesses and residences within the city limits – approximately 4,500 addresses. Information about Measure V as well as the Report Card can be found here:

7. Measure V – Report Card

8. Proposed Action
Approve the proposed Measure V Survey

9. Questions?