1. November 4, 2015
Pricing

2. Marketing Information Management Pricing Selling
JcPenney’s has most of their merchandise delivered to their store by semi-trucks. This decision is based on which of the marketing functions?
Channel Management
Marketing Information Management
Pricing
Selling

3. Emily buys a microwave during a CLOSEOUT sale for 25% off
Emily buys a microwave during a CLOSEOUT sale for 25% off. If Emily pays $656, what was the original price??

4. Pricing Strategies Pricing Strategies
Captive product pricing involves products that must be used along with the main product
Optional product pricing takes into account optional or accessory products along with the main product
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5. Public Policy and Pricing
Pricing Within Channel Levels
Price fixing: Sellers must set prices without talking to competitors
Predatory pricing: Selling below cost with the intention of punishing a competitor or gaining higher long-term profits by putting competitors out of business
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6. New-Product Pricing Strategies
Market skimming pricing
Market penetration pricing