1. Reaching Priority Populations through Community Mapping
NYS Center for Excellence in Family Planning
Reaching Priority Populations through Community Mapping
Buffalo, NY
December 2017 1

2. Welcome & Introductions
Robert Francis Executive Director, RYASAP Faculty, Asset Based Community Development Institute Adjoa Tetteh Trainer and Technical Assistance Specialist

3. Welcome & Introductions
Name
Role
Agency
Expectation for the training today

4. Group Agreements

5. Where have you had success reaching priority populations?
Ice Breaker
Where have you had success reaching priority populations?

6. Goals and Objectives
As a result of this training, participants will be able to:
Understand the components of the Asset Based Community Development Framework
Develop tools for identifying community based assets and resources
Describe the key components of effective community mapping
Increase agency capacity to utilize community mapping to better engage priority populations

7. Day at a Glance Welcome Engaging Family Planning Priority Populations
Welcome
Engaging Family Planning Priority Populations
Asset Based Community Development Framework
Community Needs Map/Community Assets Map
Community Mapping Overview
Community Mapping Exercise and Presentations
Organizational Mapping
Putting It All Together
Closing and Evaluations

8. Family Planning Services
Title X Family Planning Program is the only Federal program dedicated solely to the provision of family planning and related preventive health services
Title X is designed to provide contraceptive supplies and information to all who want and need them, with priority given to persons from low-income families

9. Engaging Priority Populations
Title X grantees must implement planned activities to facilitate community awareness of and access to family planning services
This includes creating an opportunity for participation in the development, implementation, and evaluation of the project by persons broadly representative of the population to be served

10. Engaging Priority Populations
Title X grantees must provide community education programs based on an assessment of the needs of the community
Community education should serve to enhance understanding, make known the availability of services to potential clients, and encourage continued participation by the community

11. ASSET BASED COMMUNITY DEVELOPMENT
Framework and Overview
Applicability to Family Planning

12. “A Place Filled With Care; Not Services”
COMMUNITY
“A Place Filled With Care; Not Services”
Where people are engaged in what they care about
People don’t always care about what people want them to care about
Care must be discovered through relationships that are built on a purpose
Care is where people’s gifts/talents are recognized and used to solve community problems and create healthy spaces to live

13. ** Usually not part of research
DETERMINANTS OF HEALTH
Personal behavior
Social relations (networks of support)
Physical environment
Economic resources
Access to health care**
** Usually not part of research

14. COMMUNITY NEEDS MAP Dilapidated Housing Unemployment Gangs Illiteracy
Men in Prison
Unplanned
Pregnancy
Mental
Disability
Child
Abuse
Alcohol &
Drug
Abuse
Domestic
Abuse
Juvenile Delinquency
Poverty
Homelessness
Suicide & Depression

15. CONSEQUENCES OF THE POWER OF THE NEEDS MAP
Internalization of a “deficiency identity” by local residents
Destruction of local relationships
Reinforcement of narrow categorical funding streams
Professional helpers get funding, but residents do not
Focus on leaders who magnify deficiencies
Rewards failure and produces dependency
Creates hopelessness

16. COMMUNITY ASSETS MAP Local Institutions GOVERNMENT HOSPITALS
Citizens’ Associations
SCHOOLS
BUSINESS
CHURCHES
BLOCK CLUBS
Gifts of
Individuals
INCOME
ARTISTS
LABELED
PEOPLE
YOUTH
ELDERLY
COLLEGES
PARKS
CULTURAL CLUBS
HUMAN SERVICE AGENCIES
LIBRARIES

17. COMMUNITY ASSETS Building Blocks of Community
Individuals with gifts [All]
Associations
Neighborhood Groups
Congregations
Nonprofits
Government
Schools
Businesses
Local Economy – $
Physical environment
Stories
“Assets are not assets unless people want to share them!”

18. Types of Associations: voluntary & gift focused
Artistic
Business
Charitable
Church Groups
Civic Events
Collectors Groups
Community Support Groups
Elderly Groups
Ethnic and Cultural Groups
Health & Fitness Groups
Special Interest Groups
Media and Communications
Self Help Groups
Neighborhood Councils
Block Watches
Outdoors Groups
Political Organizations
School Groups (PTA’s etc.)
Service Clubs
Alumni Associations
Sports leagues
Study Groups
Survivors Groups
Veterans Groups
Women’s Groups
Youth Groups

19. POWER OF ASSOCIATIONS 1. Multiplies the gifts of individuals
2. Bridge between self, public and common interest
3. Most efficient way to reach lots of people
4. Most “values change” occurs in small groups
5. Most “behavioral change” occurs in small groups

20. Questions for Organizations to Think About
1. What is your current mission?
2. Are you willing to get involved to
reach your priority populations?
3. What are you willing to do to reach your priority populations?
4. What are you unwilling to do?

21. ASSETS OF INSTITUTIONS
“Fortresses or Treasure Chests?”
1. Facilities
2. Equipment
3. Purchasing Power
4. Employment Practices
5. Training and Organizational Development
6. Employees and their skills
7. Clout to Open Doors
8. Financial Resources

22. HAND HEAD HEART HOME PERSONAL ASSET INVENTORY Make a list of all those
things you are good at with your brain that you want to share.
Make a list of all those
things you can do with your
hands that you want to share.
HEART
HOME
Make a list of important relation-
ships in your neighborhood,
community and beyond – your
connections
Make a list of all those things you really care about that will move you to action

23. NAME__________________
HAND
HEAD
HEART
HOME

24. ACTION STRATEGIES FOR FP Programs
Join together to make major changes in the community
Convene groups to see what people really care about and are ready to act on
Create organizational asset maps and share these assets with the community
Small grants to involve citizens in your work
Identify and connect local associations to your work

25. ACTION STRATEGIES FOR INSTITUTIONS
Convene organizations and associations to address major issues related to family planning
Utilize community engagement to gain priority population input and action
Support community organizing – form community partnerships that involve community members as well as other organizations
Use your economic power – buy, hire and train others to strengthen the community

26. A LISTENING CONVERSATION
The issue – need to reduce the number of unplanned pregnancies
Start with an answer…
How can we increase access to contraception?
Start with a question…
What is your picture of a healthy community?
Who should be involved?
What gifts do you have that you can use to help to make your community healthier?
Which associations or “credible messengers” have something to offer?
Which local organizations to businesses have access to the priority populations that we are trying to reach?

27. Discover What
People Care About
Discover What
People Care About
Conversations
More Connections
Meaningful
Action
“If its rats, it must be rats!”

28. INDICATORS OF COMMUNITY HEALTH
HEALTHY COMMUNITIES
Active Citizen’s Councils
Well kept property
People exercising
Youth and adults working together
People perceive community as safe
People care for other’s children
High voter participation
High association membership

29. INDICATORS OF COMMUNITY HEALTH
PUBLIC SAFETY
Block or Community Watches
Police walking and interacting with
residents
Honest and trusting relationships
Well-lit streets
Children playing in the streets
Families interacting
People sitting on porches

30. INDICATORS OF COMMUNITY HEALTH
GOOD SCHOOLS
Kids love their school
Youth perceive their teachers as supportive
High parent involvement
Student achievement
School is open to the community
Community service initiatives
Students feel safe
High and clear expectations of all students

31. POST ASSET MAPPING “Asset Mapping is Only the Beginning”
What functions can neighborhood people perform themselves?
What functions can neighbors achieve with some additional help from institutions?
What functions must institutions perform themselves?

32. BUILDING AN ABCD COMMUNITY
1. Decide on a site - remember small and place based
2. Decide on a theme on which to engage the community
3. Develop an initiating group which is community-
dominated including a critical mass of strangers –
youth, elderly, labeled people, clergy, business, etc..
4. Develop an organizing group - core group of
community leaders including parents and youth
5. Develop a game plan
6. Do the ABCD work -- identify, mobilize and
connect assets

33. ASSET MAPPING
Asset mapping is a valuable tool for identifying and mobilizing the positive skills and talents of individuals, organizations and institutions in the community through asset mapping, you can:
Identify youth and adults for a program or project
Identify neighborhood resources to apply to neighborhood issues
Develop a resource bank for the community
Determine strengths in the community or organization
Mobilize all residents to solve community problems and apply pressure for more resources
Foster relationships with citizens, groups or agencies to build healthy communities

34. TEDx Video
TEDx Video:
Sustainable community development: from what's wrong to what's strong | Cormac Russell | TEDxExeter

35. “There are no strangers here; only friends we haven't met yet!”
WELCOMING THE STRANGER
“There are no strangers here;
only friends we haven't met yet!”

36. Websites
Asset Based Community Development Institute
Coady International Institute
Inclusion Press
ABCD In Action
Books
Building Communities From the Inside Out by John McKnight
and John Kretzmann
The Careless Society by John McKnight
From Clients to Citizens by Alison Mathie and Gordon Cunningham
When People Care Enough To Act by Mike Green, Henry Moore and
John O’Brien
Neighbor Power by Jim Diers
Bowling Alone by Robert Putnam
Discovering Community Power: A Guide to Mobilizing Your Local Assets
And Your Organization’s Capacity by the ABCD Institute
New Community Tools for Improving Child Health by John McKnight
and Carol Pandak

37. Faculty, Asset Based Community Development Institute
Thank you!
Robert Francis
Executive Director, RYASAP –Catalyst for Community Change
Faculty, Asset Based Community Development Institute
DePaul University
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