1. Rebecca, Sarüne, Anthon, Sophie, Sarah & Louise
Sustain-a-Cup
Rebecca, Sarüne, Anthon, Sophie, Sarah & Louise
Team Denmark

2. What is the overall problem?
Anthon

3. Product
“A recycling machine for reusable packaging, specifically cups, which you return in the machine in exchange for money”
Rebecca

4. The reason behind the name
Bona Fide Name
The reason behind the name
Positive connotation
Thoughts behind the logo
Sarah

5. Customer & Target group
Governmental institutions
Better environment
Profit is not the primary goal
UN world goals
Louise

6. Focusing on lobbyism Talking to public institutions & local councils
How do we sell it?
Focusing on lobbyism
Talking to public institutions & local councils
Louise

7. Market & Competitors Our product Competitors Market
Not existing market
Focus on eco friendly and sustainable growth
Competitors
All other companies who produce non-recyclable
Our product Competitors
Pros
Eco friendly
Recycled
Cons
Expansive machines
Expansive cups
Working capacity
Pros
Cheap
Cons
Not eco-friendly
Sarüne

8. 6.000 Euro Per Machine - 9,3 Euro Per cup - Sponsors - Nudging
Economy
6.000 Euro Per Machine ,3 Euro Per cup Sponsors - Nudging
Sophie

9. S.W.O.T
Strengths
Weaknesses
Opportunities
Threats

10. Sustainability Lowering of CO2 emissions
Lowering of the amount of microplast
Problem → changing people's behavior
Sophie

11. Expand to the private sector Focusing on the wealthy Western countries
Future Perspectives
Expand to the private sector
Focusing on the wealthy Western countries
Anthon

12. How do we work further on with the project?
Talk to Tivoli (similar cup-system)
Talk to Producers of plastic cups
Sarah

13. Thank you for your attention
Louise