1. LinkedIn – A Lean Coffee Presentation
John Carey
August 2017

2. LinkedIn – What is it ? THE professional social networking product
Launched on May 5, 2003
Owned by Microsoft since late 2016
Currently has approx. 500 million users
Like many other social media products, it uses the concept of interpersonal connection and uses that to establish a professional social network
Major competitor is Facebook, however LinkedIn’s user base like the clear separation of personal from professional

3. Six Degrees then Three Degrees of Separation
Based on the theory that there is only six degrees of separation between our self and anyone or anything else on the earth, purely based on friendships or connections
Originated in 1929 by Hungarian author Frigyes Karinthy who wrote a series of short stories exploring the concept
Studies have shown that six degrees is about right, with some limitations like isolated tribes
LinkedIn limits the degrees of connection to 3
I have just over 500 contacts and 24 million people in my network or equivalent to the population of Australia
So my network includes approx. 5% of the LinkedIn user base
You can type * into the search text box to find your network size
When I joined in 2004 there were only 1 million users so many people I knew had not joined, the network effect kicked in much later. Now it’s the exception that my contacts aren’t on LinkedIn

4. Blink and you might miss it
According to Workfolio – the average viewing time is So you need to have your profile optimised to keep people’s attention beyond 10 seconds. Reference
Medium
Average Viewing Time
Resume / CV
6 seconds
LinkedIn Profile
10 seconds
Personal Website
2 minutes

5. All Star Rating – get a better search ranking
The following are required to get an All Star Rating
Profile Picture
Professional
can it be used to find you in a crowded coffee shop ?
Experience
current position and 2 other positions
Skills
5 skills or more
Summary
Industry & Location
Education
Connections
50 or more

6. Other tips to make your profile more powerful
Tailored headline
Capabilities not just titles
Use | to separate
For example, mine currently is
Agile Project Manager | Iteration Leader | Problem Solver | Enabling teams to deliver maximum business value | Available
Powerful summary
Call to action at end of summary
including contact information
Links to other media
Keep it simple and more personal than a resume
Contribute
Like articles so that your networks sees valuable content
Comment appropriately
Write articles that display your expertise

7. LinkedIn Premium What does LinkedIn Premium provide
All your network can message you
You get 5 inmail credits a month
with inmail credit you contact ANY LinkedIn user
The credit will be returned if they reply
Full tracking of who has viewed your profile
Access to training via Lynda a LinkedIn company
Priority for job applications and job analytics
Cost
$33 AU monthly
$ AU yearly

8. LinkedIn Little Known Feature #1
Click on the Jobs briefcase and then Update Career interests in the middle of the page, you can flag that you are open to recruiters who have LinkedIn Recruiter. Note not all recruiters have this and only one or two people per office due to the cost

9. LinkedIn Little Known Feature #2
Under the Me / Privacy and Settings you able to turn off the “Viewers of this profile also viewed” sidebar which shows other people’s profiles and “click bait” to move away from your profile

10. Other social media used by professionals
Other ways to get your professional profile out there:-
Website – workfolio
Facebook
Twitter
Instagram
YouTube
Slack
Each has its place and can cross reference each other.
Many small businesses use Facebook such to show their wares.
Facebook Connect is fast becoming a major Identity Management player. i.e. login using your Facebook account

11. Agile and LinkedIn + Social networks
More efficient way for recruiters and companies to find talent
A way for professionals to communicate ideas
Amongst their network
Many Agile and Lean Special Interest Groups
Lynda courseware

12. Acknowledgements
This presentation in part has been built using knowledge gained from attending workshops by Con Sakis Research Consultant Right Management Sasan Nikookar Professional Coach and Mentor PMI Melbourne Chapter