1. This project is funded by the European Union
WHAT’S THE USE OF TRADE FAIRS?
G. Massimo Lupis
President, Diva Eris – International Marketing Consultants
Adapted from Isabella Wai’s “Are Trade Fairs Still Worth Attending?”, contributed to The Globe and Mail, August 1, 2014

2. “The ability to be seen and be heard by prospective clients is one of the greatest needs of any small business.
In today’s rapidly changing business environment, small businesses need to be more and more creative with how they reach their target market.”
Isabella Wai

3. Let’s browse the seven reasons why your small business
Trade shows offer a captive, interested audience of like-minded prospects and current customers right at your fingertips, and an efficient way to get more out of your marketing budget.
Let’s browse the seven reasons why
your small business
should get involved in a trade show!

4. 1 Face-to-face contact

5. 2 RELATIONSHIP BUILDING

6. 3 product demonstration

7. 4 EDUCATIONAL OPPORTUNITIES

8. 5 FREE MEDIA EXPOSURE

9. 6 SHARE EXPERTISE

10. 7 GOOD PR AND HYPE GENERATION

11. HAVE YOUR SAY! NOW, BACK TO THE POINT: WHAT’S THE USE OF TRADE FAIRS?

12. This project is funded by the European Union
WHAT’S THE USE OF TRADE FAIRS?
G. Massimo Lupis
President, Diva Eris – International Marketing Consultants
Adapted from Isabella Wai’s “Are Trade Fairs Still Worth Attending?”, contributed to The Globe and Mail, August 1, 2014