1. Who’s Leading the Way? Social Media or Us?
Fiona Clark, PR Manager, St John of God Health Care
Presented 21 August 2012

2. Not convinced about Social Media?
What does have to say?

3. Why did SJGHC become involved?
Australians love the web / smartphones
Usage web #1 Western World
Penetration smart phones #2 world
Be where our stakeholders/caregivers/ patients are
Advocacy
Recruitment

4. Advocacy - SJGHC Twitter Followers = 226

5. Caregiver engagement – SJGHC Linkedin Connections = 611

6. Community engagement – SJG Murdoch Likes = 420

7. Recruitment – SJG Subiaco Careers FB Likes = 2,350

8. Governance & Strategy Governance Group Social Media Policy
Caregiver Social Media Policy
Local interpretation/decision making
Strategy
Posts daily or more often
Dovetail with other communications
FB – planned posts
Twitter - topical/ reactive posts

9. Risk Management

10. Risk Management

11. What about when things go wrong?
Sometimes we need to wait and see…

12. St John of God Accord Issue
Just 8 out of 132 families
Traditional media
Radio, television, newspapers
Online media
Commentary on online radio, television, newspaper channels
Social media
FB Friends of Churinga
You Tube – emotive videos
Commentary on media’s Facebook pages

13. St John of God Accord Issue
Within one month…
Posts down from daily to weeks apart
Posts from friends almost non-existent
Protagonists turning on friends who dissent and on Government

14. Where are we now?
Only 2 hospitals and head office using social media - still a lot of scope!
Is this through fear, ignorance or lack of resources?
Overall positive and meaningful exchanges
Few negative comments well managed
Aim for increased use in:
Recruitment
Engagement

15. Still not convinced?

16. So let’s lead the way and get social!
Social media is not a fad, it’s a fundamental shift in the way we communicate.
So let’s lead the way and get social!