1. Smarter Employee Engagement Analytics
Laurie Bassi, Ph.D.
McBassi & Company

2. Employees
People analytics should create actionable insights that nudge organisations into the “sweet spot.”
Customers
Business Results
Firm
©2018, McBassi & Company

3. Learning & Development Profiles
Labor Market Data
360s
Turnover
Business Results
Actionable insights come from putting heretofore disparate pieces of data together.
Comp Benefits Rewards
Learning & Development Profiles
Employee Engagement
©2018, McBassi & Company

4. Example: increases in employee turnover were causing lots of “finger pointing” within HR.
Adding a second piece of information fundamentally changes understanding of the “problem.”
©2018, McBassi & Company

5. Example: most organisations will instinctively want to raise the lowest-scoring item on their employee engagement survey.
©2018, McBassi & Company

6. In this case, acting on instinct would be a very bad choice.
Survey item B is the top area of opportunity – not survey item A.
©2018, McBassi & Company

7. People analytics can be used to evaluate a wide array of “outcomes.”
Shareholder return
Likelihood of keeping executives awake at night
Profits
Costs
People analytics can be used to evaluate a wide array of “outcomes.”
Sales
Health & Safety
Customer
Satisfaction
Turnover
Employee engagement
Individual Enterprise
Unit of analysis
©2018, McBassi & Company

8. Powerful people analytics requires asking better questions.
©2018, McBassi & Company

9. Learn to think of your organization as a “naturally-occurring experiment.”
©2018, McBassi & Company

10. Employee engagement surveys are an enormously powerful, but under-utilized, tool for creating actionable insights.
©2018, McBassi & Company

11. Ask the right questions
There are 5 essential steps you must take to get value out of employee engagement surveys.
©2018, McBassi & Company

12. Ask the right questions
Link survey data to outcomes data
There are 5 essential steps you must take to get value out of employee engagement surveys.
©2018, McBassi & Company

13. Ask the right questions
Link survey data to outcomes data
There are 5 essential steps you must take to get value out of employee engagement surveys.
“Mass customise” your findings/ recommendations
©2018, McBassi & Company

14. Ask the right questions
Link survey data to outcomes data
There are 5 essential steps you must take to get value out of employee engagement surveys.
Make it easy to understand
“Mass customise” your findings/ recommendations
©2018, McBassi & Company

15. Ask the right questions
Link survey data to outcomes data
Point managers to solutions
There are 5 essential steps you must take to get value out of employee engagement surveys.
Maximum Value
Make it easy to understand
“Mass customise” your findings/ recommendations
©2018, McBassi & Company

16. People analytics axioms (to be repeated daily)
The importance of the problem you are working on is approximately inversely related to the mathematical sophistication of the techniques needed to solve it.
Outliers are your friends.
Less is more.
If you like to appear to be the smartest person in the room – get over it.
People analytics axioms (to be repeated daily)
©2018, McBassi & Company

17. Laurie Bassi LBassi@mcbassi.com