1. Mark Fielding-Pritchard
Reflator
Mark Fielding-Pritchard
mefielding.com

2. Part A Management know the business Good PR
Maintain supplier/customer relations
Doesn’t alert predators
Doesn’t send messages to the market
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3. Part B During Process After Doing 2 jobs
If disagreements arise can make work difficult
Family pressure
Raising finance
Achieving results
Dealing with finance providers
Making change after garnering support from colleagues
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4. 9% Loan
is paid off over 6 years
300000/4.486= 66875
Interest 1
300000
27000
39875 2
260125
23411
43464 3
216661
19499
47376 4
169285
15236
51639
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5. Part C Earnings 320000 410000 500000 540000 8.5% Loan 170000 9% Loan
Year 1 2 3 4
Earnings
320000
410000
500000
540000
8.5% Loan
170000
9% Loan
27000
23411
19499
15236
123000
216589
310501
354764
Tax
36900
64977
93150
106429
Dividend
12915
22742
32603
37250
Retained Earnings
73185
128870
184748
211085
800000
873185
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6. Part D
The equity structure is 5/8 management, 1m, 3/8 VC investor, 600k.
If exercised the VC investor will receive 450k shares so giving control to the VC
This is not unusual, purchase usually at negligible cost
If profit targets are met the VC usually cancels shares, equity ratchets
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7. Part D Hostile Organic Quicker Easier to achieve
Better probability of success
Longer lasting
Easier to manage in the long term
Less public so less expectation
Easier to reverse or change tactics
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