1. Opportunities in Hyperlocal
Benefiting from the changing media landscape

2. Who's this Philip John then?
Developer/consultant
Hyperlocal site owner
Hyperlocal platform / commentary
Twit

3. Who's this Philip John then?

4. What is hyperlocal? News sites, blogs and forums
Focus on a small geographic area
Run by community volunteers
Largely not-for-profit
Active citizens as well as journalists
Often more engaging than local press
Extensive use of social media
Few restraints (e.g. space)
Fast

5. What are the benefits to you?
Communicate important messages
Syndicate relevant information
Engage with the community
Gather feedback on services

6. Alright, but how? OpenlyLocal hyperlocal directory
Hyperlocal search engine
Comments & forum discussions
Open data (RSS feeds, APIs)
Surveys (e.g. Survey Monkey)
Twitter, Facebook et al

7. Alright, but how?
Source:

8. Alright, but how?
Source:

9. Alright, but how?
Source:

10. Alright, but how?
Source:

11. Alright, but how?
Source:

12. Alright, but how?
Source:

13. More info & references Journal Local blog - http://journallocal.co.uk
The Lichfield Blog -
Pits 'n' Pots –
Parwich.org –
Ventnor Blog –
Greener Leith –
Kings Cross Environment –
OpenlyLocal –
Harringay Online –
Patient Opinion –
Yoosk –
Talk About Local –
Hyperlocal Blogger –
Warwickshire County Council –
Data.gov.uk -
Walsall Council -