1. NAVIGATING THE GOOD LIFE

2. Organizational Old Age starts the minute your attachment to the past exceeds your excitement about the future.

3. Perpetual Market Change

4. Changing Market Realities
Consumers have less money.
There is greater price sensitivity for products and services.
Customers are harder than ever to satisfy.
Boats are still unnecessarily complex, expensive machines.
Although the credit markets have money to lend the requirements to borrow are more arduous.
The industry as a whole is dealing with a higher costs and lower margins

5. Westrec Management Conference 2014 Thoughts on a Changing Market
Boating Demographics and the Changing Economic Conditions.
Periodically re-evaluate your priorities and the viability of your business model. And make sure your strategic plan is keeping you on course.
Understand what your customers are going through. Be more flexible with clients and increase the level of communication with them. Provide more personalized service.
Challenge the status quo. Find new markets and revenue streams.
Create activity. Busy places get business; slow ones don't.

6. The most important issue facing business leadership today is the need to prepare their organizations to cope with perpetual change.