1. COMMUNICATING Thru VISUALS

2. Adv. of Preparing Visuals before Text
Visual aids helps the Aud.grasp the most imp. Ideas.
Analytical + fact finding are already in tabular, graphic form so sorting+refining visuals help U decide exactly what UR going to say.
Visuals—develop graphic story line –helps in written report.
Text explains + refers to any table/ chart/diag saves UR time to read.
PPT –interesting,holds people’s attention will understand +remember UR message
The mind favors info thru. Picture + quickly forgets info in words/Nos.

3. When to Use Visuals Purpose -------- Application
1.To clarify Support text des.of ‘graphic’ topics Quant or Num.info.,expl. Of trends,descriptions.
2. To Simplify -Break up complicated Des.into components that can be depicted with conceptual models,flow charts,organizational charts/diagram
3. To emphasize – Call Att.to imp. Pts by illustrating them with line,bar + pie chart.
4. To summarize – Review major pts. In narrative by chart or a table that sums up the data.

4. When to Use Visuals
5. To reinforce – Present info. In visuals +written form to increase the readers retention.
6. To attract – Make mat. More interesting by decorating the cover/ title page+breaking up the text with visual aids.
7. To impress – Bld credibility by putting ideas into visual forms to convey the impression of authenticity.
8. To unify – Depict the relationship among points-with a flow chart

5. When planning Visuals……..
Decide what you want to say.
Pick out the points that can best be made visually.
Our job is to analyze the information and decide how to present it
Analyze Raw data to identify the points that support UR main idea.
Judge whether U have too much or too little of graphics.
Maintain balance between visual and matter.
Your Time line +access to resources will govern the no. of visuals.

6. Popular visuals – its uses
To present detailed ,exact values – Tables
To illustrate Trends over Time-Line /Bar Chart.
To show frequency / distribution –use pie chart,segmented bar chart /area chart.
To compare 1 item with another – Bar Chart
To compare 1 part with whole – Pie Chart
To show correlations –Line / bar/dot Chart
To show geographic relationship – Map.
To illustrate a process /procedure – Flow charts/ diagram.

8. Tables Tables It helps audience to understand detailed information..
Vertical Columns & Horizontal Rows,
Useful Headings
Word Tables
To summarize survey results
To compare items with standard

9. Line Charts 1. Single Line Charts 2. Multiple Line Charts
Indicate Changes over Time
Plot relationshipsof 2 variables
X and y axis
Line charts with +ve +-ve.variables
Surface /Area Charts show cumulative effect
Helps in showing changes over Time.

10. Line Charts

11. Surface Chart is a kind of line chart showing
cumulative effect.

12. Bar Charts in which no.s are shown by Rectangular bars which can take various forms

16. Gantt Charts or Time line
Chart shows how much time
is deeded to complete
a project’s tasks.

18. Flow Charts is used 1. To show series
of steps from beginning to end.
2. To show sequential relationships.
3. Illustrates sequence of events from
start to finish.
4. Indispensable when illustrating process
,procedures.

19. DRAWINGS

21. Venn Diagram

24. Diagrams + Drawings- how something does/ works
How something is made or used