1. How does understanding audience make us better arguers?
Reminders:
Stem Quiz tomorrow
Tuesday, December 6
Warm up: Complete the handout on your beliefs about the media.
How does understanding audience make us better arguers?

2. Get Off the Fence!

3. What really persuades you (teens)?
Think of yourself as a persuadable, target market. What arguments are most likely to work on you?
Are you (teens) more persuaded by facts or emotions?

4. Merchants of Cool

5. Know your audience and what motivates them.
Around the room are advertisements that want you or someone to buy the product they are selling.
As you walk around the room, note the ad, what “argument” the ad is making, and who might be motivated by the ad’s rhetoric and why.

6. Reflection: How does understanding your audience make you a more convincing arguer?

7. Please get out your homework –
advertisement handout
items to “sell” handout
Warm up: How does understanding your audience make your argument more convincing?
Today: Ethos, Pathos,
Logos Review

8. Ethos, Pathos, Logos
Let’s share our advertisements! Turn to your neighbor and tell them about (or show them) your ad.
Does it use ethos, pathos, or logos or a combination?
Who is the target audience?
Why would the ad appeal to that audience?

9. Pass your ads and handouts up!
Make sure your name is on it so you get credit!

10. How about those items you sold!
Let’s talk about how you planned to motivate your target audience.

11. How Powerful Is the Media?
Transfer Task
How Powerful Is the Media?
On a daily basis you are most likely affected by some aspect of the media.
As your life becomes more complex and challenging, you will need to intensify your critical thinking skills in order to sift through the images and messages brought to you through media channels. By researching and finding out the facts, you can learn what is actually true; then you can ask insightful questions, challenge messages presented to you, develop clear and logical arguments, and express those arguments in both written and oral forms.
Media take many forms, known as channels. These channels include television, radio, the Internet, magazines, news broadcasts, podcasts, blogs, billboards—and the list grows as your world expands. Media messages are often about how to look, what to eat, and where to go. Many messages are helpful, but some can be harmful.
Knowing the facts can empower you to understand the influence of the media on its audience and to become a sensible and informed consumer.

12. Today we will explore the topic of media
Media is …
the various means of mass communication, such as radio, television, newspapers, and magazines.
Add this definition to your academic vocab sheet!

13. Essential Questions
1) How much influence do advertisements have on what teenagers buy? Explain your answer. 
2) How much influence do advertisements have on what you buy? Are your buying habits different from the buying habits of your friends or peers? Explain. 
3) Does the media (TV, Instagram, magazine ads, You Tube videos, etc.) impact our world positively or negatively? Explain your thinking. 

14. Teens Today
gldoing/generation-like-what-are-teens-doing-online/

15. Merchants of Cool 2014 https://www.youtube.com/watch?v=OD5ofQwygCw
SKIP 26:00-29:30

16. How does the media impact our beliefs?
Reflect
How does the media impact our beliefs?