1. ’s fall from 100 ‘Best Global Brands’
"Nintendo, like all creative companies, will stumble again and again throughout its lifetime. That is a natural flaw of any person or business that dares to innovate.“(Satoru Iwata).
By Mary Ellen Kendall

2. The Beginning 1980 2 million sold 40.24 million sold 6.51 million sold
1980: Donkey Kong
1985: Super Mario Bros
1986: The Legend of Zelda
2 million sold
40.24 million sold
6.51 million sold

3. Nintendo’s main success falls upon a plumber named Mario.
Evolution of Mario
Nintendo’s main success falls upon a plumber named Mario.
Mario has been Nintendo’s main franchise since Super Mario Bros.
Mario games have contributed the most sales for Nintendo.
Mario has appeared in over 200 games.
"Only a handful of characters can last for one, two, or three decades" (Satoru Iwata’s final shareholders meeting).

4. Mario’s main goal in his games is to save his girlfriend princess Peach. Nintendo has used this stereotypical trope plotline in the majority of its games, and this is hurting Nintendo’s revenue.

5. Why does innovation matter
PRO: System hardware can develop and inspire future technologies. For example, bringing the D-pad' with the Game & Watch series in In addition, multi-screen capabilities through the DS.
CON: A bigger selection of videogames to play. PlayStation and Microsoft offer a wider variety of third party games.
Nintendo introduced the DS at E3 2004

6. Pro: Why do exclusive franchises matter
PRO: Differentiation between other brands. By having exclusive franchises consumers are more familiar with the Nintendo brand.
CON: Repetitive storylines can discourage new ideas. With the Nintendo franchise there are often sequels that fail to its successors.

7. Most Profitable Videogame Consoles
1st Generation was The Color TV game
2nd Generation was Atari 2600
3rd Generation was NES
4th Generation was SNES
5th Generation was PlayStation
6th Generation was PlayStation 2
7th Generation was Wii
8th Generation was PlayStation 4
9th Generation ???