1. Gathering Data on Public Opinion

2. What does it mean to gather data on public opinion?
It is the process of finding out where people stand on a particular subject 2

3. Why do you want to know what people think?
Get public support
Find out public opinion
Win an election
Sell a product
Start a new organization
Raise money
See if a program is working

4. What kind of information are you looking for?
Public opinion favorable to your cause
Public opinion unfavorable to your cause
Public opinion neutral to your cause 4

5. Whose opinions are you trying to measure?5

6. Do something with the information you got!6

7. Where can you gather information?
Government
Universities
Marketing corporations
Community groups
Internet
Local leaders
Specialists
General public 7

8. How to gather information on opinions?
Document reviews
Interviews
Questionnaires 8