1. Housekeeping products adspend by global region, January–June 2015
% share, total housekeeping products adspend $3.4bn
Source: Nielsen Global AdView Pulse, Q2 2015
Extracted from Adstats: Household products adspend
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2. Share of household products adspend by product category, January–June 2015
% share, total housekeeping products adspend $3.4bn
Source: Nielsen Global AdView Pulse, Q2 2015
Extracted from Adstats: Household products adspend
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3. Growth in adspend by global region, January–June 2015
year-on-year % change, $bn spend in red
Source: Nielsen Global AdView Pulse, Q2 2015
Extracted from Adstats: Household products adspend
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4. Size of household products adspend sector by product category, January–June 2015
$m, yr-on-yr % change in brackets
Source: Nielsen Global AdView Pulse, Q2 2015
Extracted from Adstats: Household products adspend
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5. Share of household products adspend by media channel and market, January–June 2015
Source: Nielsen Global AdView Pulse, Q2 2015
Note: Data are not available for all media for all markets
Extracted from Adstats: Household products adspend
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6. Share of FMCG adspend by type, January–June 2015
% share, total FMCG adspend $31.5bn
Source: Nielsen Global AdView Pulse, Q2 2015
Extracted from Adstats: Household products adspend
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7. Top 10 US household products advertisers, January–June 2015
$m, year-on-year % change
Source: Nielsen US, October 2015
Extracted from Adstats: Household products adspend
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8. Additional data sources for the Nielsen Global AdView Pulse report include: admanGo, Arce Media, IBOPE, Media Services, Mediamonitor, Nihon Daily Tsushinsha and PARC. Figures are estimated net with Nielsen Global AdView estimated weighting factors, except for Australia, Ireland and the UK, which are estimated net at source.