1. Fabindia in Sri Lanka

2. Partner Profile
The partners are Softlogic a 25 year old conglomerate with a turnover of 330million USD spanning healthcare, retail, financial services, real estate and automobiles. Their retail arm runs under the name ODEL and presently manages – sft, 60 brands, 110million USD of apparel retail. 70 people buying team and 540 frontline staff. They have anchor tenant positions in all upcoming malls.

4. Opportunity Potential
Goa
Size:3702sq.km
Population:3 million
Per Capita:$4700
Tourist inflow:5 million+
Fabindia stores : 7
Total turnover: INR 210million
LKR 525million
Total carpet area:21000sft
SPF/month:INR833/sft, LKR2082/sft
Sri Lanka
Size:65000 sq.km
Population:21 million
Per Capita:$4000
Tourist inflow:2million +
Projected – 1st year
Store count: 3 in Colombo
Total carpet area: 5000sft
SPF/month: LKR4000/sft
Total Annual Revenue: LKR240million
Kandy & Galle can be explored later

5. Jawatte Road & AC2 intersection 3000 108
BUSINESS PROJECTION
Carpet Area
Return/sq.ft/month
LKR /year (million)
Jawatte Road & AC2 intersection
3000
108
Odel Promenade
1000
5000 60
Colombo City Center/Shangri La
TOTAL 12 MONTHS
228
CAPEX
LKR million
INR4000/sft 50
3 months 22
Signup USD 6
Total CAPEX 78
ROI @ 50% GP & 20% EBITDA
58%

6. Terms
One time signup fee of USD20000/- , payable at the time of execution of the agreement
Franchise fee – 5% of net sales will be applicable from 13th month of operation
Term of agreement – 5 years from the date of execution
Locations in first 12months of operation  – 3 in Colombo
Year on year growth to be targeted at 15% and new stores to be considered once SPF targets are met
Minimum four staff to manage 1000sft store and minimum 1 staff/500sft for larger stores
Stock is shipped FOB Delhi – 100% payment to be received before handover to shipping agents. Damages/Shortages if any need to be confirmed within 72 hrs of receiving the stock
Minimum 3 months of stock cover to be maintained basis sales targets. Detailed category mix and planogram for each location to be agreed with Fabindia. Stock analysis will be undertaken by Fabindia team and reorders will be proposed beginning of every month. VM guidelines will be shared by Fabindia on a monthly basis
Stock will be priced to ensure 50% opening GP. Pricing margins will not be applicable on per piece basis but will apply on a shipment basis. Hence every consignment shipped will be priced to deliver 50% GP. Barcodes will be placed from India with the LKR price. Any discounting planned will need to be agreed with Fabindia team
IT systems being used need to be assessed by our IT team to ensure required reports can be generated
All marketing collateral to be used needs to be approved by our communications team
Launch Timeline – 1st September in order to catch the Diwali sales

7. Category Mix Flagship Contr. Premium Ethnic Long Kurtas 6% Churidars
Saris 5%
Fusion
Tunics
56%
75%
Tops
Skirts
Pallazos
Dresses
Stoles
Accessories
Totes
10%
15%
Clutches
Sling Bags
Jewellery
Jutties
Mens
Busshirts 2%
Kids
Girls dresses
Girls lehnga cholis
Home
Bedcovers
Cushion covers
Quilts
Giftware
Gift boxes
0.50%
Table Linen
Floor Covering
Personal Care 3%
Organic Food
Category Mix

8. Odel

9. Odel Promenade

10. Odel Promenade

11. Independence Arcade Tommy Hillfiger Charles & Keith Fossil Hugo Boss
Burger King

12. Airport - departures

13. Thank You