1. Business Plan Presentation FirstRunners
RunToShop 1

2. FirstRunners Venture Mission and Strategy Business environment
Execution
Risk Analysis
Key Assumptions and Financials

3. Our Mission
To re-create RunToShop site into a service which brings more customers and income. .

4. Implementation of new earnings logic and new design
Strategic Intent
Implementation of new earnings logic and new design
List here your key actions (=how to get there):
Consider points on current site – what is good? What needs to be replaced?
Mock up consideration / re-design
Business modeling
Implementation of points above
Launch of new site
And the main actions in order to achieve the intent.

5. Our Earnings Logic
Advertising brings income in a service which is free to use (=brings customers) .

6. Business Environment
Market (Internet business via commercial advertisement in Finnish market)
Provide information (recommendations) of products to customers
One can get the same information for free in other sites

7. Project Execution Key Milestones: (service and business)
Mock up finished (now/1w)
Business plan (4w)
New site (6-8w)
Launch (8w)
Test
Fix?

8. Risk Analysis RISKS Market
-Similar service (recommendations) already included in buying services
Technology/Product
-Narrow scale of business
Competence
-Ability to succeed in market
ACTIONS
Market
-Provide better service
Technology/Product
-Aim for quality
Competence
-Offer more features

9. Key Assumptions And Financials
There is a need for this kind of a service and it is possible to make money out of it
Customers are there – people are always buying goods and this can be used to make profit.
No major competitor