1. Taking Your Ideas to the Next Level
An Infopeople Webinar with
Joan Frye Williams and George Needham
September 29, 2009

2. Not all good ideas move forward

3. How can you be more successful?

4. Start with your community

5. Build your network in advance

6. Know your organization

7. Serve the idea

8. State your purpose

9. Build on documented successes

10. Keep it simple and memorable

11. Test in a safe environment

12. Cultivate a sense of urgency

13. Form a coalition

14. Don’t just explain, illustrate

15. “Here’s what’s in it for you…”

16. Augment your idea with others’ input

17. Hear the question behind the question

18. Expect objections It will never work
We tried that in 1997 and it was a disaster
Our patrons won’t like it
It will take too much time
We can’t afford it
We’d need more staff
It means throwing away all the hard work we’ve done
You can’t prove it’s any better than what we have
This isn’t why I got an MLS

19. Turn objections into improvements

20. Target some short-term wins

21. Respect your audience

22. Present like a pro

23. Don’t forget “the ask”

24. Expect an iterative, non-linear process

25. Show your passion

26. What if the answer is “no?”

27. Let’s continue the conversation
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