1. Forces of Social Change
Conformity & Alienation 1

2. Alienation of the People
Sociologist Emile Durkheim coined the word “anomie” to describe the conditions of the industrial workers who had no roots or norms as they struggled in their lives
Sociologist Karl Marx took this term and applied it to working people or “proletariat”. He claimed the workers were exploited and controlled, and as a result could never reach full potential
Alienations  has been expanded it mean anyone who does not share the major values of society and feels like an outsider.
Alienation refers to isolation from a group or an activity to which one should belong or in which one should be involved. Loss or lack of sympathy; estrangement.
Effects: Alienation can create anarchists – people who act violently against society because they were alienated
Alienation can be so severe that people just give up and accept life in the margins of society (social roles, crime or poverty) OR alienation be a positive motivator to change the nature of society (reform, action)
Examples: -Columbine shootings
- Theodore Kaczynski, also known as the Unabomber is an American terrorist who attempted to fight against what he perceived as the evils of technological progress by sending mail bombs to various people
Alienation
Has both positive and negative effects
It can create reformers or people who create outstanding ideas
Or people who are angry about being outcasts and express their frustration violently 6

3. Negative Effects of Alienation
Create anarchists – people who act against society because they were alienated. Extreme example:
Columbine shooters
Theodore Kaczynski - also known as the Unabomber, an American terrorist who attempted to fight against what he perceived as the evils of technological progress by sending mail bombs to various people.
Alienation can be so severe that people just give up and accept life in the margins of society (social roles, crime, or poverty).

4. Positive Aspect of Alienation
Can be a positive motivator for social change. Push for reform/action
It can create reformers or people who create outstanding ideas
Reformers can bring together community

5. When marginalized or alienated groups work towards social change

6. Women’s Suffrage Movement

7. Conformity of the People
Conformity is the act of maintaining a certain degree of similarity (in clothing, manners, behaviors, etc.) to those in your general social circles, to those in authority, or to the general status quo. Usually, conformity implies a tendency to submit to others in thought and behaviour other than simply clothing choice
Effects: conformity generally discourages social change as people generally desire to fit in
Negative- can encourage people to accept practices that they know, or suspect are wrong or immoral
II – if we admire our nations’ leader we are going to believe the information he tells. Some people are very good at convincing others.
NI – An example would be to work really hard on your essay because you want your teacher to think highly of you Conformity
Conforming to others tends stifle social change because everyone is behaving the same
Pressure to conform can result in negative behaviours such as increased racism, bullying, sexism 7

8. Conformity: Good or Bad?
Positive Aspects
Negative Aspects
Conformity generally discourages social change as people generally desire to fit in. Conforming to others tends stifle social change because everyone is behaving the same
can encourage people to accept practices that they know, or suspect are wrong or immoral
Pressure to conform can result in negative behaviours such as increased racism, bullying, sexism
Encourages polite social interactions and creates predictable behaviour – people feel comfortable and secure.
Promotes social solidarity – creates community

9. Civil Rights Movement

11. The Pressure to Conform M. Deutsch and H
The Pressure to Conform M. Deutsch and H.B Gerrard (1955) identified two forms of pressures to conform to society’s norms:
Informational Influence: human desire to accept information that another, admired person tells us is valid (ie. Parent, teacher, coach)  Example: If we admire our nations’ leader we are going to believe the information he tells. Some people are very good at convincing others.
Normative Influence: pressure to conform to the positive expectations of others (ie. Follow in footsteps of parent’s career). Example: An example would be to work really hard on your essay because you want your teacher to think highly of you.

12. Resisting Conformity
Deviance - describes actions or behaviours that violate social norms, including formally-enacted rules (e.g., crime), as well as informal norms.
Deviance creates social change – some cases necessary for social change to occur

14. Freedom Ride
A Greyhound bus with 14 members of an interracial group that was part of the Freedom Ride was firebombed on May 14, 1961, outside Anniston, Ala.

15. Tiananmen Square Protest (1989)

16. Turn-and-Talk Does Protesting Change anything?

17. Gay Rights Movement