1. Your sports drink is called Crumpazade
Your sports drink is called Crumpazade. It has been around for 3 years and there has been steady sales since it’s launch. Now however, there are new drinks entering the market and you need to stay competitive. You need to design a promotional campaign to bring in new customers.
Explain 3 suitable ways of promoting your product and why?
What factors could influence how you promote your product and why?
Extension – Is a good promotional campaign on it’s on more important than the rest of the marketing mix? (9 marks)