1. Vision/Mission/Objectives/Goals The following graphic represents how the Vision, Mission, Objectives and Goals work together to form a framework for the company
Vision
Broad view of where the company is
headed – usually aspirational
Mission
Further definition of the Vision – more tactical,
but still strategic in nature – sometimes the Vision
and Mission are combined, or the company only
has a mission
Further definition of the Mission – more tactical, but still strategic in nature – creates the basis for goal statements to be created – sometimes strategies and objectives and can be interchangeable
Strategies
Further definition of the Strategies – tactical in nature – should include specific information about what is to be accomplished, when it will be accomplished, expected outcomes and how the outcomes will be measured
Objectives
Goals
Further definition of the Objectives – tactical in nature – should include specific information about what is to accomplished, when it will be accomplished, expected outcomes and how the outcomes will be measured
TBG Consulting, 2008