1. Dollar Shave Club | Retailer
Value Proposition: delivers razors and other personal grooming products for extremely low prices by mail to individuals who subscribe via the startup’s website…for a dollar a month. Humourous brand.
Problems Solved: men who forget to buy razors, keeping a regular deliver, tired of browsing through aisle after aisle of razors
Potential Disruption: more convenient than visiting brick-and- mortar stores such as supermarkets, drug stores, pharmacies
Technologies: subscription based delivery, automatic

2. Hello Flo | Retailer
Value Proposition: helping women through their first periods with a care package sent directly to each young woman’s home.
Problem Solved: packages delivered every month, to help females
Potential Disruption: convenient and hepful package, more personal than visiting the store, such as Walmart
Technologies: automatic delivery

3. Trunk Club | Retailer
Value Proposition:Chicago-based startup that spares men from having to ever visit a store again.
Problem Solved: Men do not like shopping in store. Trunk Club asks men to register their sizes and measurements as well as tastes, so they never have to visit a clothing store again. They receive a “trunk of clothes, of which they only pay for what they don’t return in the mail within 10 days.” Trying clothes from online, only paying when they fit.
Potential Disruption: Men won’t browse in stores, additional add-on purchases missed
Technologies: Recommendations technology

4. Shoes of Prey | Retailer
Value Proposition: Shoes of Prey aims to solve that problem by allowing women to design their shoes on their platform, order them, and have them delivered straight to their home within 4 weeks.
Problem Solved: Women can’t find shoes to match their outfits or tastes
Potential Disruption: Women design their own shoes now, no need to retailer selections and product ranges
Technologies: Online design technology

5. Warby Parker | Retailer
Value Proposition: offer glasses delvieries, as well as donating pairs of glasses to those in need, “for every pair of glasses purchased, the startup donates a pair to someone who cannot afford it”
Problem Solved: individuals may want the experience of trying their glasses on prior to purchasing them without having to travel to a store.
Potential Disruption: consumers will get their eyes tested in store, but will not purchase from their opticians
Techonologies: online selection of glasses, delivery to home