1. Table The 4Cs framework
Source: Adapted from Fill 2002

2. Planning Public Relations

3. Figure 10.4 Basic business planning model

4. Figure 10.3 Gregory’s planning model
Source: Gregory 2000: 44

5. Figure 10.5 Framework for multi-project public relations plans
Source: Adapted from Gregory 2000: 46

6. SOSTAC Situation Analysis (SWOT, PEST)
Research
Identify problem
identify publics (note who is key)
Objectives (short term & long term)
Strategy
Tactics
Action (implementation – deploy message, tools, spokesperson...)
Control
+ 3 M's
Men, Minutes, Money
SOSTAC

7. Figure 10.6 Example of SWOT analysis

8. Figure 2.1 Example of a PEST analysis

9. Research Questions Who are the key audiences we want to influence?
What perceptions are prevalent among those audiences now?
What sources of information do those audiences use now?

10. Figure 8.1 Influences on the active receiver

11. Figure Stakeholder map of the Sea Fish Industry Authority (Produced by Kirsty Innes MCIPR on behalf of the Sea Fish Industry Authority (Seafish))

12. International tertiary institutions
academic
non-academic
current
prospective
former
Students
Staff
current
prospective
Government
Min of Education
Other Ministries
MLAs
Trade Unions
current & potential
partners
Fund providers
International tertiary institutions
UOM
Media
Local tertiary institutions
Opinion Leaders
partners or
competitors
Business
employers
partners