1. Establishing Brand Identity
Chapter Five
Establishing Brand Identity
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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2. Figures and Tables
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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3. Figure 5-1 Warby Parker Brand Identity
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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4. Figure 5-2 Brand Identity Steps
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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5. Figure 5-3 Brand Identity Elements Graph
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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6. Figure 5-4 Brand Identity Elements for a Recreational Vehicle
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
Copyright © 2018 Oxford University Press