1. How to use them How to evaluate performance
Google Analytics
How to use them
How to evaluate performance

2. Google Analytics You need to know what is driving traffic to your blog
HQ provides you with
Visitors, Unique visitors, and pageviews to your chapter site each month
You need to go deeper!
Sign in using gmail
You have access to your chapter site

3. New Terminology on GA Sessions = Visitors Users = Unique visitors
Duplication (repeat visits)
Users = Unique visitors
- Eyeballs, each person counted once
Pageviews = Pageviews
- Cumulative number of pageviews (duplication)

4. Topline Overview
Sessions, Users, Pageviews

5. Behaviour
Click on Behaviour/Overview and then Page title

6. Top Pageviews
Click on ‘view full report’ to see top pageviews (10 per page)

7. Traffic Source Scroll to find your top blog posts (by title)
Click on the post you want to dig in deeper
This screen shows pageviews, average time on page, bounce rate

8. Traffic Source
Secondary dimension tab
Click on Acquisition
Source

9. Traffic Source Results
Shows source of traffic – most common:
Direct = newsletters, direct url
Google = google search
t.co = twitter
Facebook.com
pinterest

10. Google Analytics What are your top blog posts each month?
How did people find your post?
Direct (linked from newsletter)
Referral (usually Facebook, Twitter, or other website link)
Search (Google)
The better your titles and blogs are written, the more likely to be found on search
Referring sites can tell you how well your FB or Twitter promos are working

11. Promote! It’s like the tree falling in the woods…
If you blog and don’t tell anyone about it, why are you blogging?
Every time – Facebook & Twitter

12. Questions?