1. Advertising, marketing plan and storyboard LEE MOONJU
Sweet Potato Cafe
Advertising, marketing plan and storyboard
LEE MOONJU

2. Progress 4P : SWOT : product, price, place, promotion
strength, weakness, opportunity, threat

3. Why Why Sweet potato café? 1. Good for Diet ( control appetite )
2. Solving Constipation (fiber)
3. Good for Skin ( Vitamin C)
4. Control Cholesterol
5. Anticancer food (fiber , Vitamin A : reduce cancer cells)

4. Production Beverage Food & Dessert Coffee / Latte Traditional Tea
Sweet potato shake
Sweet potato Latte
Ice cream ( Vanilla, Sweet potato)
Affogato (potato + milk)
Baked Sweet potato
Cake - 2:normal, 3:sweet potato
Bread – 2 types
Honey bread ( sweet potato ice cream)
Pizza, Risotto, Frittata

6. Production
Research
The most delicious kind of sweet potato ( Japanese and Korean)
Matched flavor (ex: affogato – sweet potato ice cream + red bean soup)
Development
Design of dessert and food
Healthy and delicious beverage and food

7. Production Building : 30 – 40 people
Atmosphere (building desing) : Eco-friendly ( WOOD)
Quality : high
Dishes : pottery

9. Price with Little bit above Beverage Coffee : 2~3 $
Sweet potato drinks : 4~5$
Food
Dessert : 6~8 $
Food : 8~12 $
with
Little bit above

10. Place
Near the Big company building

11. Place Reason : Relax (atmosphere, refresh) Demographics
Short time (break time)

12. Promotion Easy to Separate Cheapest way Female Advertisement (AIR) SNS
, Blog
Easy to Separate
Cheapest way
Female
SNS

13. Promotion Advertisement (Paper) A lot of information Famous Femail
Magazine
A lot of information
Famous F

14. Promotion 2. Sales promotion Coupon Magazine Instagram, Facebook
First 1 month BOGO
Lottery ( buy Sweet potato Shake or Lattee)
Buy1,get1

15. SWOT Well known Brand Expensive Interior + Plate
Densely populated area
Health care awareness
Expensive
Unfamiliar Brand
Healthy Food
Calm Place
Eco- friendly
Strength
Weakness
Threat
Opportunity

16. SWOT-Strength Healthy Food -No flour *Brown flour, Rice flour
-No sugar
*Honey, Maple syrup, Coconut sugar
-Fresh Sweet potato
*Own Farm

17. SWOT- Weakness
Expensive
*Starbucks

18. Price with Little bit above Beverage Coffee : 2~3 $
Sweet potato drinks : 4~5$
Food
Dessert : 6~8 $
Food : 8~12 $
with
Little bit above

19. SWOT- Opportunity
Health care awareness
-Organic food
-Less calories

20. SWOT- Threat
Expensive Interior + Plate

21. Thank you