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Social Media:
How to Grow Your Business
J.R. Atkins’85, MBA Social Media Speaker SMB Suite Product Manager, NextCorp
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2. Agenda What is Social Media Major Social Media Sites
3 Keys to Social Media success
Types of Social Media
How to Use Social Media
Tips for Success
Resources

3. What is Social Media? Wikipedia definition:
At its most basic, social media is a shift in how people discover, read and share news, information and content
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

4. Social Media Top Sites = business networking
= social, personal and now business
= micro-blog, business + personal networking
= video sharing, podcasting
= find & schedule meetings and networking
= blog platform

5. 3 Key Principals
Be interesting
Content is King
Give to Get

6. The Mysterious The same as we have always done, just new tools
The Telephone Story
Think of something similar ex. Yellow Page

7. Social Media Types Communication Blog platforms – Blogger, Wordpress,
Microblogs – Twitter
Social networking – Facebook, LinkedIn
Events – Eventful, Meetup.com

8. Social Media Types Collaboration Wiki – Wikipedia
Social bookmarking – Delicious
Social News Sites – Digg
Opinion sites – epinions.com, Yelp

9. Social Media Types Multimedia
Photo sharing – Flickr, Picasa, Photobucket,
Video sharing – YouTube
Livecasting – Ustream
Music sharing – imeem, The Hype Machine
Audiocasting - BlogTalkRadio

10. Social Media Top Sites = business networking
= social, personal and now business
= micro-blog, business + personal networking
= video sharing, podcasting
= find & schedule meetings and networking
= blog platform

11. How to Use Social Media
Listening – Use for research to better understand your customers.
Talking – Use to spread messages about your company to a more interactive channel
Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth.
Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other.
Embracing – Integrating your customers into how your business works and help them design your products.

12. Growing Your Business Decide on your goals and intent.
Determine the right tools for you Goals
What is your brand’s personality and stories?
Content is King! Repurpose.
Measure & track results (CRM).
Use key words.
Link resources.
Build a community.

13. Web Site Blog Twitter Your Social Media Plan LinkedIn FaceBook
You Tube

14. Resources Book: Groundswell by Charlene Li
and Josh Bernoff, Forrester Research
Book: Twitter Power by Joel Comm
Book: Sales 2.0 by Seley & Holloway
Book: LinkedIn MBA by Sean Nelson
Blog: The Awareness Networks
Blog: Paul Gillin

15. Ask me how to get a complementary workshop on Social Media
Thank you for attending:
Social Media:
How to Grow Your Business
J.R. Atkins’85, MBA Social Media Speaker SMB Suite Product Manager, NextCorp
Ask me how to get a complementary workshop on Social Media
Down load this presentation at: