1. Changing World Markets

2. True or False?
It is important for companies to match their advertising strategies with the culture of the target audience. (T-F)
In the US, TV advertising cannot interrupt any TV program. (T-F)
France and Spain have less advertising interrupting their TV programs compared to the US. (T-F)
In China, for many years only government advertising was allowed.
Sony and other Japanese companies were the first to be given permission to advertise in China. (T-F)
The author suggests company to enter the Chinese market with great care and good planning. (T-F)
For the Russian people, fast food had been part of their lives for a long time. (T-F)
Russian people like to enjoy their food slowly. (T-F)
In Russia, the chef recommended the customers to take the pizza home. (T-F)
To enter world markets, international marketers have to take their time and plan carefully to make marketing strategies.