1. STG VIP for System i Marketing Deliverables Sales Capsules
VIP Target Micro-Industry:
Austria Automotive
i want to lead in select markets.
i want control.
i want an i.

2. STG VIP – Table of content, There are three sections
VIP Top Sheet
Influencer’s VIP Top Sheet
Influencer Company Snapshot

3. Austria Automotive

4. Targeted Automotive Parts Market
STG Vertical Industry Program (VIP)
Expanding through – Austrian Automotive Parts
I. Opportunity
II. Value Prop
III. Supporting Market Intelligence
Automobile part industry; Sub-segments
OEM (Original Equipment Manufactures) Market
Aftermarket Parts and Accessory Market
Market size of sub-segments
OEM Market – 50%
Aftermarket – 50%
Market value of sub-segments
Approximately $2.3 billion per segment (2004)
IBM and <IBM inserts ISV name> are teaming to:
IBM inserts 1 Sentence Tag Line
IBM to insert IBM and ISV value proposition
In 2000 the statistics indicated that the accessory aftermarket is stagnant or perhaps even shrinking due to the fact that new cars come with so many traditionally aftermarket accessories already built in at the factory
V. Global Deployment
IV. Creating the VIP Consortium
Austria
System i
Partitioning
I5/OS
Virtualization
Integration Platform
Targeted Automotive Parts Market

5. Deployment Opportunity Automotive Parts Segment
STG Vertical Industry Program (VIP)
Growing .. Business with VIP in Austria
Focus Industries
STG VIPs
Deployment Opportunity
Automotive Parts Segment
System i
Partitioning
I5/OS
Virtualization
Integration Platform
Russia
Austria
The total spent on aftermarket parts and accessories is growing by around 5% annually
Austrians spend over $2 billion yearly on automotive parts and accessories