1. Behavioural Insights and Radical Innovation
CBS Public-Private Platform – May, 18
Mikkel Brok-Kristensen:

2. RED ASSOCIATES
Copenhagen & New York
At ReD, we put a deep understanding of real people back at the center of business decision-making. Our teams solve some of today’s hardest problems.

3. We believe in the value of being there, observing and understanding3

4. 4

5. Jealous / annoyed

6. 1
Behavioural
Economics

7. It is making basic sense2
It is making basic sense

8. 3 $ ≠
Insights is not impact, and to a lot of people social sciences are far too often offering only understanding, rather than implications

9. 4 It gives a simple starting point: rules
Halo effect
Loss aversion
Framing effect Endowment effect
Social proof
Optimism bias
Insights is not impact, and to a lot of people social sciences are far too often offering only understanding, rather than implications

10. ie. people tend to avoid the largest
Screen presentation: N/A
Printed report: Front cover for “Letter of Proposal” or ”White Paper”

13. Potential for radical innovation?
Screen presentation: N/A
Printed report: Front cover for “Letter of Proposal” or ”White Paper”