1. Social Media for Your Church
When to Use What and For Who

2. Overview

3. Questions with Neighbors

4. What is Facebook?
When should I use it?
Who should I use it to reach?
What should I post to Facebook?

5. What is Facebook? Connect and share with family and friends online
Created by Mark Zuckerberg
World’s largest social network
What is Facebook?

6. When should I use Facebook?
71 percent of Facebook users visit the site every day
12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday
On the weekends from 12 p.m. to 1 p.m
Different for every church
When should I use Facebook?

7. Who should I use Facebook to reach?
Everyone!
Biggest demographic: 18-29
Who should I use Facebook to reach?

8. What should I post to Facebook?
Church events
Sermon series
Live videos
Stories
Photos
Church milestones
Ministry updates
Encouraging quotes and Bible verses
Links to quality resources
Lighten the mood
What should I post to Facebook?

9. Lighten the mood

10. What is Twitter?
When should I use it?
Who should I use it for?
What should I post to Twitter?

11. What is Twitter? Online news and social networking site
Short messages called “tweets” (280 characters)
Discover interesting people and companies
What is Twitter?

12. When should I use Twitter?
Monday to Friday – 3 p.m.
Different for every church
When should I use Twitter?

13. Who should I use Twitter to reach?
Biggest demographic: 18-29
Great tool to reach younger audience
Who should I use Twitter to reach?

14. What should I post to Twitter?
Church events
Photos
Ministry updates
Encouraging quotes and Bible verses
Links to quality resources
Ask a question
Build anticipation
What should I post to Twitter?

15. Lighten the mood

16. What is Instagram?
When should I use it?
Who should I use it for?
What should I post to Instagram?

17. What is Instagram? Photo and video sharing app Photos and videos
View, comment, like
Simplified version of Facebook
What is Instagram?

18. When should I use Instagram?
Monday to Friday – 12-1 p.m.
Different for every church
When should I use Instagram?

19. Who should I use Instagram to reach?
Biggest demographic: 18-29
Great tool to reach younger audience
Older people tend to use this more than Twitter
Huge young audience
Who should I use Instagram to reach?

20. What should I post to Instagram?
Photos!!!
Church events
Encouraging quotes and Bible verses
New faces to the church
Old photos
Baptisms, first communion
New staff member introductions
Volunteer and community services
Worship service
What should I post to Instagram?

21. What is Snapchat?
When should I use it?
Who should I use it to reach?
What should I post to Snapchat?

22. What is Snapchat? Mobile app only
Photos/videos only available for a short time
Encourage a more natural flow of interaction
What is Snapchat?

24. When should I use Snapchat?
Users are constantly accessing the app
Any time
When should I use Snapchat?

25. Who should I use Snapchat to reach?
Young people!!!
93% of Snapchat uses are
Youth group, young adults
Who should I use Snapchat to reach?

26. What should I post to Snapchat?
Staff meetings
Your latte
A day in the life of
Announcements
Memorable moments
Promotions for events
Relevant issues
What should I post to Snapchat?

27. What I would personally post to each social network

28. Facebook

29. Instagram

30. Twitter

31. Snapchat

32. Questions?

33. Websites Discussed hootsuite.com unsplash.com