1. Essel Group (Indian Conglom)
SPE has strong national channels in India but limited presence with regional channels
National
Channels
Regional
Channels
Distribution
Bouquet
Other
4 channels (SET,
MAX, SAB, PIX)
2 SPE-owned (AXN/Animax)
1 regional channel (AATH)
One Alliance JV (21 total)
Star Bouquet (32 total)
Highlight/Talking point:
MSM is not really in the regional space – Only Channel 8
10 national channels
1 JV with Disney/ESPN
1 JV with ABP
12 regional channels
NewsCorp
MSM
SPE
13 national channels
3 DTH channels
Majority stake in TEN Sports
Zee Turner Bouquet (34 total)
6 regional channels
Essel Group (Indian Conglom)

2. Language spread across India
Growth In Regional Channels
The regional ad market is significant; the top regional ad markets are approaching the size of the Hindi ad market
Competitors are rapidly expanding their regional footprint, with 18.4% growth in the number of regional channels in 2009
Break-up of channels
Language spread across India
Regional GEC Markets (top 6 regions and Hindi)
Source: ICICI Securities – Media Report 2009 and research reports,
2010 FICCI Report on India M&E 1