1. Creating a We Care Barn Culture

2. Things We Know………. We Care awareness is high with producers
Producers able to state a We Care Principle remains low
Barn Worker Kits have been successful
Over 9,000 distributed in English and Spanish
We will continue to actively promote with producers with plenty of opportunities remaining.

3. On Going Challenges Videos have and will continue to occur
Every time mishandling is demonstrated (not production practices), the credibility of We Care and PQA/TQA are challenged
Producers/Owners get it, but they are struggling to get it changed in the barn culture

4. Barn Culture Summit – Aug. 6-7
We know there are many examples of producers/managers who have been able to create this culture
Bring them together with experts and create resources that could be used for delivery of the message
Utilize these folks to be resources for other producers/systems on how to change culture
Messages best delivered and heard when they come from other producers

5. Potential Delivery
Focus We Care Cost Shares on “Creating Barn Culture” programs
Utilize with systems during management retreats/regional meetings
Create a presentation on changing culture based on these producer experiences
Tie in other Checkoff resources (Employee Care Toolkit) to support the efforts

6. Our Panel Today
3 great examples of producers working on improving Barn Culture
Michelle Sprague – AMVC
Sarah Pillen – Pillen Family Farms
Mike Faga – Iowa Select Farms
Sharing their Challenges and Successes