1. love story on #SwipeRight By:

2. sloth POWERPOI NT PRESENTAT ION DID YOU KNOW INDIA IS ONE OF THE TOP MARKET IN ASIA FOR TINDER WITH 15 MILLION DAILY SWIPES FROM INDIA ALONE! Data source: Internet

3. The massive growth is driven by millennial or people within the age bracket of 18 – 25 year old who are more keen on dating, partying and having a good time together with their “matches” on TINDER. Once you match with your partner, where would you meet for a date? At a Chai Stall? Temple? ;) Library? No Right?

4. It will definitely be a cafe or a RESTAURANT!

5. For years now, marketers and brands have considered YouTube, Facebook, Instagram, Twitter for their Social Media announcements and campaigns. The industry is well versed with the fact, how Social media platforms have curbed their organic reach to inconsiderable numbers. AdEngage has always a been a performance oriented company with creativity at its core and delivering marketing objectives organically, challenging the mainstream ideas of pay and promote. We thought of doing something out-of-the-box and showing brands on how they can still reach their customers with products and services in a pocket friendly and efficient way to engage their prospects / customers.

6. BUT WHY 1. Tinder is a Local Dating App which allows you to find your partner within 100 Kms of radius. 2. Pop Tate’s is a restaurant which has its outlets all over Mumbai and Pune. 3. The young target group of Pop Tate’s and the user base of Tinder are the same. These three reason made us target the niche crowd of 21+ organically. The effort to promote their Valentine's Day Menu was a HIT as we received good engagement from local niche audience for each outlet.

7. STRATEGY APPLIED The campaign focused on pitching Pop Tate’s as the cool hangout place for valentines day in a trendy and youthful way, which was never done before. We wanted people to discover Pop Tate’s in and around Mumbai and "match" as Pop Tate’s swipes right to everyone in the vicinity. Once this was achieved. The humorous, entertaining and flirty invite begin. The conversation was cool as well as quirky and flirty. Just how users on Tinder wants it to be! Most importantly everyone knew that it’s a brand chatting with them and that is where we made the entire engagement more fun! Check screenshots in the next slides!

8. THE EXECUTION We created two Tinder profile for Pop Tate’s 1 targeting female audience and 1 for the male audience. Creative’s were designed accordingly

11. HOW WAS THE ENGAGEMENT

17. "Marketers should not only focus on delivering great content, but should also experiment with different platform. This adds to the bottom-line if you really care for business generation" Sr. SOCIAL MEDIA MARKETE R Pankaj Shivaji Shingte

18. INFLUENCER OUTREACH When food bloggers and influencers loved and showed support to this crazy campaign! It was love everywhere <3

19. During this campaign Pop Tate’s shared the token of love by showcasing that the brand & food bloggers are perfect match for each other. This build the relationship stronger between brand & bloggers, therefore gaining the trust of audience. This helped us execute an engaging campaign for the brand, which kept the audience excited throughout the campaign period. SOCIAL MEDIA MARKETE R Akshay Mistry

21. FINAL THOUGHTS Experiment with a good idea and a execution plan on a new platform and it will work. While many focus on executing campaigns on traditional Social Media platforms, they might be missing the actual engagement taking place on new and trending social platforms like TINDER / SNAPCHAT / TIK TOK and more. #SwipeRight to