1. Proposal of Best Practices on Promotion
Lucía Dobarro Delgado
Instituto Tecnológico de Canarias S.A.
REMPART+ project leader

2. Activities to attract entrepreneurs
The context:
ITC is a Technological Institute based in the Canary Islands
ITC is participating in EYE program since 2009 (EYE cycle 1 & 3)
ITC is part of regional, national and EU network to support the innovation and internationalization of SMEs
EYE is an opportunity in line with ITC/regional objectives
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3. Activities to attract entrepreneurs
The context:
The EYE network in the Canary Islands.
ITC is focused in (local) HEs
FULP and FEULL (University Foundations) are focused in (local) NEs
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4. Activities to attract entrepreneurs
Presentation to the press
Info sessions
Working sessions
Involvement of the regional innovation network
Success stories
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5. Activities to attract entrepreneurs
Official presentation of the EYE program to the press.2009
Involment of regional DG Research and Innovation and DG Economy Promotion
Involment of the university foundations (REMPART partners)
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6. Activities to attract entrepreneurs
Presentations to the press
Novelty of the programme
Involvement of the regional authorities
Involve NE – HE participants
Success stories
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7. Activities to attract entrepreneurs
Info sessions in the context of entrepreneurship and internationalization events
Entrepreneurs’ Day 2009 and 2010
Enterprise Europe Network events
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8. Activities to attract entrepreneurs
Working sessions with existing HE-NE, explaining their experience. Networking among the participants.
Real testimonies of current local HEs and European NEs during the placement.
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9. Activities to attract entrepreneurs
Involvement of the regional innovation network.
Training to intermediate organisations at regional level working in the promotion of innovation of SMEs.
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10. Activities to attract entrepreneurs
Publication of success stories at regional level.
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11. How/why are these activities successful in attracting entrepreneurs?
To focus on the identification of the best HEs:
Open-minded persons.
Working or interested in international context.
With previous experience in training programs (internship).
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12. How/why are these activities successful in attracting entrepreneurs?
Key messages to approach the HE:
Win to win relationship.
Cooperation with a young / new entrepreneur (it is not a scholarship)
Opportunity to open new markets / internationalization.
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13. How/why are these activities successful in attracting entrepreneurs?
Regional network
Working with organisations helping SMEs with the promotion of innovation and internationalization.
Prescriptors of EYE programme.
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14. What are the critical factors in implementing successful promotion activities?
Identification of the target group.
Follow-up of the potential HE, support in registration (specially with English language)
Permanent office working on match process
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15. Which tools/methodologies did you use to assess the success of your activities?
Indicators:
Impact in local media (press, radio, tv…)
Expressions of interest received
Number of HE registered
Final match
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16. Lessons learned
After two years of activity the existing HEs become prescriptors of the programme.
The key factor is the person! A committed HE makes very easy the work.
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17. Thank you!
Lucía Dobarro Delgado Instituto Tecnológico de Canarias, S.A. REMPART+ project leader
25/02/2019