1. Gerard O’Neill Amárach
We Have Ways of Making You Talk How to get consumer feedback when they don’t know, don’t care and don’t have time?
Gerard O’Neill
Amárach

2. We Have Ways of Making You Talk
How to get consumer feedback when they don’t know, don’t care and don’t have time?
Nobody wants to answer surveys…
…but we are getting asked more often
Response rates are plunging…
…and results are becoming less reliable
We need a new ‘contract’ with respondents…
…or else all our investments in polling, CRM, NPS etc etc will become redundant

3. Barrier 1: I Don’t Know
making the unconscious conscious

4. Barrier 2: I Don’t Care
making the irrelevant relevant

5. Barrier 3: I Don’t Have Time
making the hard easy

6. Make a Difference
What’s really in it for the consumer?

7. Walk in Your Respondent’s Shoes
ask yourself the hard questions before you ask others
Do you really need to know?
Do you know the answers already?
Would your friends answer the survey?
Would you?
What’s in it for the respondent?
Would they recommend your survey to others?
How will your research improve the lives of the people participating in it, and what’s your role in making it happen?