1. ENGAGING THROUGH SNAPCHAT

2. Millennial Engagement
WHY?
Millennial Engagement
Directly inviting and encouraging millennials to come to our museum
4th most popular social media platform to US teens (Behind Facebook, YouTube and Instagram)
Global Connections
Stories can be viewed by art lovers across America and around the world
Creativity
Emoji Scavenger Hunt
“Caption This”
Free Publicity
People who follow us on Snapchat can screenshot our stories and share them on other social media platforms

3. Engage the millennial generation
WHO?
Engage the millennial generation
77% of college students use Snapchat at least once a day
The majority of snapchat users are between years old
Over 63 art museums are also on Snapchat, including:
Museum of Fine Arts Boston
Los Angeles County Museum of Art (LACMA)
Museum of Contemporary Art Chicago
San Francisco Museum of Modern Art (SFMoMA)

4. University of Washington Snapchat Survey
WHAT?
University of Washington Snapchat Survey

7. “Not only is Snapchat a great way to reach a younger audience, but it also provides us with a platform for play—a place where we can create stories and experiences around the museum, our collection, and our staff…We both send and receive Snapchats, and in doing so connect with our audience in a way that they can relate to.” - LACMA’s social media manager, Maritza Yoes

9. Showcase the Collection
Captions that reference teen movies like Mean Girls, popular memes, or trendy pop-culture lingo to engage the under-30 crowd
Live Behind the Scenes
Installations, conservation lab, storage tours, etc.
Publicity
Exhibition Openings, America Now!, Handi Hour, Luce Unplugged, etc.
Lilla LoCurto and Bill Outcault, The Willful Marionette
Show people what they’re missing out on
Screenshot received snapchats to feature as Tumblr content
Interact and engage with our snap users by reaching them where they already are

11. DATA

12. SAAM Who do we want to be on Snapchat? Balance
Engage a new audience, while respecting the works of art and Smithsonian brand.
“more formal” in other social media forums (Instagram, Facebook, Twitter, etc.)